MasterCard launches Schools Out ad by McCann Erickson

by Staff, Campaign 01-Jul-08, 09:50

LONDON - MasterCard is celebrating the British obsession with summer holidays in its latest TV ad, created by McCann Erickson.

The ad is aimed at positioning the brand as the credit card of choice when travelling abroad.

The 60-second spot, which is accompanied by the Alice Cooper anthem "School's Out", opens on a group of office workers counting down the seconds until their summer holidays start.

As soon as the clock hits five o'clock a mass exodus occurs as the suits all make a mad dash for the airport.

When they arrive at their destination, the white- collar clan are seen diving into a hotel pool, fully clothed, with the strapline explaining: "Knowing you've earned every second: Priceless."

Credits

Project name: Cross Border campaign
Client: Rita Broe, Head of Marketing UK & Developed Markets, Ben Rhodes, Business Leader, Brand Marketing, MasterCard UK
Brief: To develop a Travel ‘Priceless' campaign that demonstrates MasterCard's acceptance around the world
Creative agency: McCann Erickson
Creative director: Jason Stewart
Planner: David Clements
Media agency: Universal McCann
Media planner: Ben Reilly/Alice Pott
Production company: Partizan
Director: TRAKTOR
Editor: Final Cut
Post-production: MPC
Exposure: TV

Comments

Aristotle Aristotle - 01/07/2008

Has anyone seen the last couple of years of Boots TV work?

Red Brown - 01/07/2008

I thought mastercard advertising was getting better but this absolutely stinks. I notice there are no creative credits. I'm not surprised .It must be embarrassing to be associated with this. Oh, and if you want to know how to do this type of ad just look at the boots work. A case of Mccann's being behind the curve I'm afraid.