News

Dove shifts from 'real beauty' to science

by Nicola Clark, marketingmagazine.co.uk , 09-Feb-10, 09:31

LONDON - Dove is to roll out a campaign focused on the science used to create its products, in a shift away from the brand's 'Campaign for Real Beauty'.

DoH axes Change4Life on-pack tie-ups

by Gemma Charles, marketingmagazine.co.uk , 09-Feb-10, 09:30

LONDON - The Department of Health (DoH) has ditched plans to allow brand owners the use of its Change4Life imagery for on-pack promotions.

GM backs first electric car with European push

by Alex Brownsell, marketingmagazine.co.uk , 09-Feb-10, 09:25

LONDON - General Motors is rolling out a high-profile campaign to promote its first electric car, the uptake of which experts believe will be vital to secure the company's long-term success.

Rumbelows could make UK high-street return

by Joe Thomas, marketingmagazine.co.uk , 09-Feb-10, 09:23

LONDON - Rumbelows could return to UK high streets under the ownership of Best Buy, if the US electronics retailer implements plans to resurrect the chain.

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Sky takes £350m hit on disposal of ITV stake

by Daniel Farey-Jones and Maisie McCabe, campaignlive.co.uk , 09-Feb-10, 09:21

LONDON - Sky has lost £349.5m on its ITV investment after reducing its 17.9% stake to 7.5%, following a ruling by the Competition Commission.

Super Bowl attracts record US TV audience

by Alex Brownsell, Brand Republic, 09-Feb-10, 08:45

LONDON - This year's Super Bowl has become the most watched television broadcast in US history, attracting a US audience of over 106 million people.

Commercial channels chart a rise in viewing during quarter four

by Maisie McCabe, campaignlive.co.uk , 09-Feb-10, 00:01

LONDON - Commercial TV channels increased their share of TV viewing during the fourth quarter of 2009 to 62.7% of all TV viewing, up from 62.4% a year earlier.

Ad industry predicted to emerge from recession in Q3

by Matt Williams, campaignlive.co.uk , 09-Feb-10, 00:01

LONDON - The advertising recession is expected to end in the third quarter of 2010, according to new figures released today by the Advertising Association and research specialists Warc.

Mindshare retains Unilever's £700m media business in Western Europe

by Arif Durrani, campaignlive.co.uk , 08-Feb-10, 23:13

LONDON - Unilever has retained WPP's Mindshare to handle its £700m media planning and buying business in Western Europe, ending a seven month review process.

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Sky to sell 10.4% of ITV after giving up on appeal process

by Maisie McCabe, campaignlive.co.uk , 08-Feb-10, 18:00

LONDON - Sky has moved to sell 10.4% of ITV after giving the Government a formal undertaking to comply with the Competition Commission's ruling it must dispose of the bulk of its 17.9% stake in the broadcaster.