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Mark Ritson on Branding: Wal-Mart is deaf to its best advisers
In many ways Wal-Mart is a massive success story - especially in the US, where the retailer started. Two-thirds of Americans visit a Wal-Mart on a monthly basis; more than 138m visit its stores in an average week. As its chief marketing officer, John Fleming, succinctly put it: 'Wal-Mart is the only retailer in the world without a traffic problem.'
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