Research
Are the public still interested in reality TV?
The launch episode of the new series of 'X-Factor', which saw Girls Aloud singer Cheryl Cole make her debut as a judge, pulled in a record 10.2m viewers but are the public still interested in other reality shows? Here you can see a short video on what the public think about reality TV.
Are the public still interested in reality TV?
The launch episode of the new series of 'X-Factor', which saw Girls Aloud singer Cheryl Cole make her debut as a judge, pulled in a record 10.2m viewers but are the public still interested in other reality shows? Here you can see a short video on what the public think about reality TV.
Do lads' mags encourage irresponsible behaviour among young men?
A leading Tory has attacked lads' mags for encouraging irresponsible behaviour among young men and promoting a negative image of women but what do the public think about the likes of Nuts and Zoo? Here you can see a short video on the public's opinions of lads' mags.
Are the public attracted to food brands with healthy messaging?
The government's "five a day" campaign appears to be working as UK consumers are eating more fresh fruit and veg, according to a new Datamonitor report. Brand Republic took to the streets to find out whether the public are attracted to food brands with healthy messaging.
What are the public's favourite brands?
Google has knocked Microsoft off the top spot to take the crown of the UK's most popular brand for the first time, according to the latest Superbrands survey. Brand Republic took to the streets to ask people which brands are their favourites. Here you can see a short video on their responses.
Latest League Tables
Campaign ad agency new business tables: 22 August 2008
Campaign , 21-Aug-08, 16:38
LONDON - Campaign's record of the week's most successful new creative, media and DM ad agencies.
Field marketing leagues tables 2008
by Rob McLuhan, Marketing , 12-Aug-08, 10:34
LONDON - The need for activation in sponsorship and traditional field marketing led to the growth of experiential. Now agencies are moving into other areas to fit in with clients' demands for greater levels of involvement.
Business Performance League: June 2008
Media Asia , 07-Aug-08, 09:47
METHODOLOGY The Business Performance Leagues are compiled on a monthly basis by Media magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost. Agencies are ranked according to their net billings gain in the year to date. For the remainder of 2008, year-to-date totals will run from June 2008 due to a change in the methodology. Please email newbusinessleague@media.com.hk for further details or to update billings details. VERIFICATION Information submitted by agencies is checked for accuracy where possible against the advertising spend data compiled by Nielsen Media Research.
Latest Research
Demand for free services creates opportunity for brands
Brand Republic
23-Jul-08
LONDON - Advertising has a rosy future and expanding opportunities thanks to increasing consumer demand...
Combine TV and online to boost brand perception say trade bodies
By Thinkbox and IAB /
Brand Republic
10-Jun-08
Using TV and online combined delivers up to 50% increase in positive brand perception, as well as a...
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