Research
Viewers flock to ITV1 for Britain's Got Talent then flee
The final of 'Britain's Got Talent' drew 19.2m viewers to ITV1, but the programme is not enough to keep viewers tuned in to the commercial channel according to members of the public interviewed in the latest Brand Republic video -- watch it now.
Viewers flock to ITV1 for Britain's Got Talent then flee
The final of 'Britain's Got Talent' drew 19.2m viewers to ITV1, but the programme is not enough to keep viewers tuned in to the commercial channel according to members of the public interviewed in the latest Brand Republic video -- watch it now.
Public split over Gordon Ramsay's foul mouth
Ofcom has issued Channel 4 with a warning about Gordon Ramsay's language, but the public is mixed in its views with many people interviewed in the latest Brand Republic video claiming it is part of his appeal -- watch it now.
Prince Charles' MySpace campaign gets thumbs up from public
Prince Charles' decision to become the first Royal to use a social network to campaign for a worthy cause was warmly received by the majority of members of the public interviewed in the latest Brand Republic video -- watch it now.
Media accused of whipping up Swine flu panic to sell papers
The majority of the members of the public interviewed in the latest Brand Republic video while concerned about swine flu also believe the media has taken advantage of the situation and whipped up a panic in an effort to sell more newspapers -- watch it now.
Latest League Tables
Marketing's Market Research Agencies League Table 2008
by Staff, Marketing , 12-Dec-08, 17:30
Rather than suppliers of raw data, research agencies want to become long-term strategic advisors to brands. But, at the same time, they are under increasing pressure to supply insight that can be instantly injected into business plans. Our latest leagues show which agencies are best placed to succeed.
Marketing's Field Marketing Agencies League Table 2008
by Staff, Marketing , 12-Dec-08, 17:45
The traditional roles of field marketing agencies - product sampling and data-based merchandising - have evolved in recent times to embrace experiential and events activity. Now, some claim experiential agencies are moving into the territory occupied by sales promotion specialists.
Marketing's Sponsorship Agency League Tables 2008
by Staff, Marketing , 12-Dec-08, 17:00
It has been a big year for sponsorship, with the Olympics leading a host of major sporting events, and music events continuing to grow in popularity. Despite concerns about an economic slowdown, the sector still offers rich pickings for brands looking to make a big splash.
Latest Research
Whitepaper: Seven Things You Should Know about E-Publishing
By Zmags /
Brand Republic
27-Apr-09
Find out about the benefits and challenges of implementing an e-publishing solution. This is a whitepaper...
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