Latest Research
Fitter, leaner research
By Duncan McCallum /
Brand Republic
11-Aug-09
Making your research budget stretch further in a recession is easier said than done, but by following a few simple tips, you can make your investment work harder and even enhance the insights gained
Marketing's Customer Publishing League Tables 2009
By Nicola Clark /
Brand Republic
11-Aug-09
This year's league table reveals a solid performance from the UK's top customer publishers, which are benefiting from brands' increased focus on customer retention.
TNS Media Research to run measurement service for Australian pay-TV
Brand Republic
11-Aug-09
TNS Media Research has been awarded a three-year contract from the Australian pay-TV industry to develop and manage the country's first audience measurement service using set-top box data collection.
Whitepaper: Seven Things You Should Know about E-Publishing
By Zmags /
Brand Republic
27-Apr-09
Find out about the benefits and challenges of implementing an e-publishing solution. This is a whitepaper from zmags.
Demand for free services creates opportunity for brands
Brand Republic
23-Jul-08
LONDON - Advertising has a rosy future and expanding opportunities thanks to increasing consumer demand that everything should be free according to a new report from Universal McCann.
Combine TV and online to boost brand perception say trade bodies
By Thinkbox and IAB /
Brand Republic
10-Jun-08
Using TV and online combined delivers up to 50% increase in positive brand perception, as well as a significant increase in likelihood of purchase, according to the trade bodies Thinkbox and the IAB.
Sports fans move to interactive media says EIAA
By EIAA /
Brand Republic
09-Jun-08
New research from the European Interactive Advertising Association (EIAA) shows that digital media is fast becoming the medium of choice for sports fans and pushing the boundaries of media convergence across TV, internet and mobile.
Supermarkets come top for green values says new poll
By Cohn & Wolfe /
Brand Republic
09-Jun-08
The UK's leading supermarkets are overwhelmingly the ‘greenest’ brands in the UK, according to new research revealed today from WPP’s Landor Associates, Cohn & Wolfe and Penn, Schoen & Berland Associates (PSB).
European broadband continues to grow
By Frost & Sullivan /
Brand Republic
24-Apr-08
The European broadband markets continue to witness strong growth, thanks largely to the deregulatory initiatives across the region and the ongoing shift towards integrated services such as triple or quad play, reports consultancy Frost & Sullivan.
Social media consumption challenges traditional media
By Universal McCann /
Brand Republic
24-Apr-08
Social media - and blogs in particular - is becoming a more important part of global media consumption for internet users than some traditional media channels according to the latest survey from media agency Universal McCann.
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