Latest Research
Whitepaper: Seven Things You Should Know about E-Publishing
By Zmags /
Brand Republic
27-Apr-09
Find out about the benefits and challenges of implementing an e-publishing solution. This is a whitepaper from zmags.
Demand for free services creates opportunity for brands
Brand Republic
23-Jul-08
LONDON - Advertising has a rosy future and expanding opportunities thanks to increasing consumer demand that everything should be free according to a new report from Universal McCann.
Combine TV and online to boost brand perception say trade bodies
By Thinkbox and IAB /
Brand Republic
10-Jun-08
Using TV and online combined delivers up to 50% increase in positive brand perception, as well as a significant increase in likelihood of purchase, according to the trade bodies Thinkbox and the IAB.
Sports fans move to interactive media says EIAA
By EIAA /
Brand Republic
09-Jun-08
New research from the European Interactive Advertising Association (EIAA) shows that digital media is fast becoming the medium of choice for sports fans and pushing the boundaries of media convergence across TV, internet and mobile.
Supermarkets come top for green values says new poll
By Cohn & Wolfe /
Brand Republic
09-Jun-08
The UK's leading supermarkets are overwhelmingly the ‘greenest’ brands in the UK, according to new research revealed today from WPP’s Landor Associates, Cohn & Wolfe and Penn, Schoen & Berland Associates (PSB).
European broadband continues to grow
By Frost & Sullivan /
Brand Republic
24-Apr-08
The European broadband markets continue to witness strong growth, thanks largely to the deregulatory initiatives across the region and the ongoing shift towards integrated services such as triple or quad play, reports consultancy Frost & Sullivan.
Social media consumption challenges traditional media
By Universal McCann /
Brand Republic
24-Apr-08
Social media - and blogs in particular - is becoming a more important part of global media consumption for internet users than some traditional media channels according to the latest survey from media agency Universal McCann.
Businesses look to mobile solutions for their sales forces
By Frost & Sullivan /
Brand Republic
03-Mar-08
LONDON – New analysis from Frost & Sullivan on European Mobile Sales Force Automation (SFA) Markets, finds that the market generated €255.5 million in 2007 and estimates this to reach €869.5 million in 2013.
Informa predicts mobile social networking revenues to hit US$52bn by 2012
By Informa /
Brand Republic
25-Feb-08
LONDON – Informa Telecoms & Media's report Mobile Social Networking: Communities and Content on the Move Mobile says new features are attracting larger numbers of users and permitting new business opportunities.
Multi-platform distribution and revenue diversification will be crucial for broadcasters in 2008
Brand Republic
25-Feb-08
LONDON – The coming 12 months will see the broadcast sector addressing new business models for distribution and advertising in a bid to retain and attract new audiences.
This is one of the key conclusions to be drawn in a new report by independent market analyst Datamonitor.
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