Marketing League Table: Contact centre leagues

2 Ventura 190,900,000 149,200,000 28

3 Sitel 116,100,000 109,200,000 6

4 Teleperformance 55,000,000 53,371,000 3

5 Response 51,000,000 47,000,000 9

6 Telecom Service

Centres 49,300,000 43,400,000 14

7 Garlands Call

Centres 43,500,000 36,200,000 20

8 LBM 40,510,000 39,541,000 2

9 Prolog 36,500,000 35,000,000 4

10 Inkfish Call

Centres 32,774,000 31,327,000 5

11 The Listening

Company 26,000,000 17,400,000 49

12 CPM 15,660,000 10,660,000 47

13 2Touch 15,000,000 15,000,000 0

Broadsystem* 14,893,000 24,800,000 -40

14 Pell & Bales 13,000,000 10,500,000 24

15 Ant Marketing 10,000,000 8,500,000 18

16 Arvato Loyalty

Services 9,500,000 8,220,000 16

17 Telegen 7,700,000 8,100,000 -5

18 Kingston Comms

Contact Centres n/a 7,200,000 n/a

19 CCA Direct-Dialog 4,800,000 4,200,000 14

20 Converso Contact

Centres 4,310,000 4,200,000 3

21 Spark Response 4,225,000 6,220,000 -32

22 Navigator Customer

Management 3,700,000 3,700,000 0

23= Data Base

Factory UK 3,100,000 3,000,000 3

23= The Telemarketing

Company 3,100,000 3,000,000 3

25= Europa 1,400,000 1,200,000 17

25= Senior Response

Limited 1,400,000 1,000,000 40

27 Base Connections 1,180,000 1,217,000 -3

28 Blue Donkey

Intelligent

Telemarketing 1,000,000 650,000 54

29 Eclipse Marketing 920,000 820,000 12

30 Chorus Direct 905,330 641,250 40

31 Confero 750,000 750,000 0

32 Price Direct 500,000 500,000 0

33 Granby Marketing

Services 189,000 290,000 -35



Rnk Agency Gross profit Gross profit Chng Staff Live

2006 (pounds) 2005 (pounds) (%) oper-

ators



1 Vertex 16,900,000 24,700,000 -32 9000 6300

2 Ventura 58,600,000 42,700,000 37 9007 6880

3 Sitel 46,800,000 42,700,000 10 4800 7150

4 Teleperformance n/a n/a n/a 2500 2400

5 Response 15,000,000 16,000,000 -6 2500 3000

6 Telecom Service

Centres 15,000,000 14,900,000 1 2400 n/a

7 Garlands Call

Centres 9,000,000 7,100,000 27 3100 3200

8 LBM n/a n/a n/a 1900 1800

9 Prolog n/a n/a n/a 900 1000

10 Inkfish Call

Centres n/a n/a n/a 1500 2030

11 The Listening

Company 8,900,000 6,200,000 44 1600 1350

12 CPM n/a n/a n/a 400 700

13 2Touch n/a n/a n/a 545 500

Broadsystem* 3,603,000 4,149,000 -13 350 570

14 Pell & Bales 5,200,000 4,200,000 24 100 500

15 Ant Marketing 1,200,000 900,000 33 650 1000

16 Arvato Loyalty

Services 2,540,000 1,900,008 34 n/a 115

17 Telegen 3,500,000 3,700,000 -5 290 240

18 Kingston Comms

Contact Centres n/a n/a n/a 300 500

19 CCA Direct-Dialog 2,100,000 1,850,000 14 250 300

20 Converso Contact

Centres 1,302,000 1,385,000 -6 148 260

21 Spark Response 1,370,000 1,530,000 -10 192 540

22 Navigator Customer

Management n/a n/a n/a 60 150

23= Data Base

Factory UK n/a n/a n/a 48 120

23= The Telemarketing

Company 1,750,000 1,700,000 3 120 100

25= Europa n/a n/a n/a 35 n/a

25= Senior Response

Limited n/a n/a n/a 50 50

27 Base Connections 160,000 123,000 30 37 94

28 Blue Donkey

Intelligent

Telemarketing 300,000 100,000 200 35 100

29 Eclipse Marketing 507,200 541,200 -6 62 50

30 Chorus Direct 337,382 207,052 63 150 300

31 Confero n/a n/a n/a 40 180

32 Price Direct 100,000 100,000 0 6 100

33 Granby Marketing

Services 115,000 170,000 -32 75 60



Rnk Agency



1 Vertex

Founded 1996. Subsidiary United Utilities. Chief executive Richard

Graham. 70% inbound, 5% outbound, 25% web services. Clients include

Westminster City Council, Marks & Spencer, Royal Liver. Member CCA.

www.vertex.co.uk

2 Ventura

Founded 1968. Subsid Next. MD Kate Marsden. 87% in, 10% out, 2% web,

1% other. 95% strategic, 2% fulfilment, 3% other. Clients include

Northern Rock, Orange, British Gas. Member CCA. www.ventura-uk.com

3 Sitel

Founded 1985. Subsid Onex Corporation. MD Dale Saville. 75% inbound,

12% outbound, 8% web, 5% other. 3% tactical, 57% strategic, 2%

fulfilment, 38% other. Clients include BT, T-Mobile. Member CCA.

www.sitel.com

4 Teleperformance

Founded 1950. Subsid Teleperformance Group. Chair Jeff Smith. 65%

inbound, 25% outbound, 10% web. 25% tactical, 65% strategic, 5%

cons, 5% fulfilment. Clients include COI, Sainsbury's. Member CCA,

DMA. www.teleperformance.co.uk

5 Response

Founded 1991. Subsid Murray Intl Holdings. Chief executive David

Wallace. 63% in, 34% out, 3% other. 25% tact, 70% strat, 2% cons, 2%

fulfil, 1% other. Clients include Sky. Member CCA, DMA.

www.response-uk.co.uk

6 Telecom Service Centres

Founded 1994. Privately owned. Chief executive Ken Hills. 97% in, 2%

out, 1% web. 10% tactical, 87% strat, 1% cons, 1% fulfilment, 1%

other. Clients include T-Mobile, Hewlett-Packard, HSBC. Member CCA,

DMA. www.tsc.co.uk

7 Garlands Call Centres

Founded 1980. Privately owned. Chief executive Chay Garland. 74%

inbound, 20% outbound, 6% web services. Clients include Vodafone,

TalkTalk, Virgin Media. Member CCA. www.cjgarland.co.uk

8 LBM

Founded 1996. Privately owned. Chairman Keith Pacey. 35% inbound,

65% outbound. Clients include O2, Sky, Carphone Warehouse. Member

CCA, DMA. www.lbm.co.uk

9 Prolog

Founded 1981. Subsid Caverswall Holdings. MD Robert Audley. 50% in,

10% out, 20% web, 20% other. 30% tact, 20% strat, 40% fulfil, 10%

other. Clients include DfES, DoH, HSE. Member CCA. www.prolog.uk.com

10 Inkfish Call Centres

Founded 1995. Subsid Domestic & General. Group chief executive John

Pearmund, MD Ian Bateman. 70% in, 28% out, 1% web, 1% other. 6%

tactical, 94% strategic. Clients include Post Office Homephone.

Member CCA, DMA. www.inkfish.co.uk

11 The Listening Company

Founded 1998. Privately owned. Chief executive Neville Upton. 49%

inbound, 45% outbound, 6% other. 94% tactical, 6% consultancy.

Clients include BSkyB, MBNA, O2. Member CCA, DMA.

www.listening.co.uk

12 CPM

Founded 1936. Subsidiary Omnicom. MD Mike Hughes. 42% in, 41% out,

5% web, 12 other. 30% tactical, 50% strategic, 20% fulfilment.

Clients include British Gas, Honda, GSK. Member CCA, DMA.

www.cpm-int.com

13 2Touch

Founded 1969. Subsidiary Acxiom. MD Stuart Gray. 30% inbound, 19%

outbound, 51% other. 19% tactical, 30% strategic, 46% fulfilment, 5%

other. No clients disclosed. Member CCA, DMA. www.2touch.co.uk

Broadsystem*

Founded 1986. Subsid News Intl. Chief executive Caroline Worboys.

45% in, 5% out, 20% web, 30% other. 1% tact, 45% strat, 20% cons,

10% fulfil, 24% other. Clients incl COI, Future Publishing. Member

CCA, DMA. www.broadsystem.com

14 Pell & Bales

Founded 1991. Privately owned. Chief executive Karl Holweger. 1%

inbound, 99% outbound. 85% tactical, 5% consultancy, 5% fulfilment,

5% other. Clients include NSPCC, Cancer Research, WWF.

www.pellandbales.co.uk

15 Ant Marketing

Founded 1989. Privately owned. MD Andy Hinchcliffe. 5% in, 95% out.

35% tactical, 55% strategic, 4% consultancy, 5% fulfilment, 1%

other. Clients include AIG, Royal Bank of Scotland Group, Centrica.

Member DMA. www.antmarketing.com

16 Arvato Loyalty Services

Founded 1995. Subsid Arvato Services. Chief executive Graham Ede.

75% in, 15% out, 5% web, 5% other. 30% tact, 20% strat, 10% cons,

20% fulfil, 20% other. Clients include Audi. Member CCA, DMA.

www.arvatoloyalty.com

17 Telegen

Founded 2000. Privately owned. MD Tony Kinghorn. 15% inbound, 85%

outbound. 95% tactical, 5% fulfilment. No clients disclosed. Member

DMA. www.telegenuk.com

18 Kingston Comms Contact Centres

Founded 2000. Privately owned. Chief executive Malcolm Fallen. 79%

inbound, 19% outbound, 2% web services. 19% tactical, 5%

consultancy, 76% fulfilment. No clients disclosed. Member CCA, DMA.

www.kcom.com

19 CCA Direct-Dialog

Founded 1992. Subsid CCA International. MD Carol Rogerson. 54% in,

40% out, 3% web, 3% other. 38% tact, 50% strat, 2% cons, 5% fulfil,

5% other. Clients incl BT, GM. Member CCA, DMA.

www.ccadirectdialog.com

20 Converso Contact Centres

Founded 2003. Acquired by Usha Martin Group Sept 2007. MD Dino

Forte. 62% inbound, 38% outbound. 14% tactical, 86% other. No

clients disclosed. Member DMA. www.converso.co.uk

21 Spark Response

Founded 1982. Privately owned. MD Peter Slee. 74% inbound, 26%

outbound. 26% tactical, 74% fulfilment. Clients include Toys R Us,

Powergen, DeAgostini. www.sparkresponse.com

22 Navigator Customer Management

Founded 1991. Privately owned. MD Rob Denton. 65% in, 25% out, 10%

web. 30% tact, 15% strat, 15% cons, 30% fulfil, 10% other. Clients

include Skoda, Seat, Children's Mutual. Member CCA, DMA.

www.navigatorcm.com

23= Data Base Factory UK

Founded 2000. Subsid Aurenis Group. MD Peter Gale. 85% in, 5% out,

5% web, 5% other. 5% tactical, 5% strategic, 85% fulfilment, 5%

other. Clients include GE Fabbri, Eaglemoss. Member DMA.

www.dbfactory.co.uk

23= The Telemarketing Company

Founded 1990. Privately owned. MD Niall Habba. 100% outbound. 50%

tactical, 50% strategic. Clients include American Express, PALM, CMP

Business Information. Member DMA. www.ttmc.co.uk

25= Europa

Founded 1994. Privately owned. Chief executive Alan Haley. 80%

outbound, 20% other. Clients include IBM, Microsoft, Avnet.

www.europa.co.uk

25= Senior Response Limited

Founded 2001. Privately owned. MD Mike Bingham. 100% outbound. 100%

tactical. Clients include Hidden Hearing, Cancer Research, Liverpool

Victoria. www.seniorresponse.co.uk

27 Base Connections

Founded 1994. Privately owned. MD Ari Snider. 5% inbound, 95%

outbound. 85% tactical, 9% strategic, 1% consultancy, 5% fulfilment.

No clients disclosed. Member DMA. www.baseconnections.co.uk

28 Blue Donkey Intelligent Telemarketing

Founded 1997. Privately owned. MD Sureya Landini. 100% outbound.

100% tactical. Clients include Dow Jones, Bank of Scotland, Unipart.

Member DMA. www.bluedonkey.co.uk

29 Eclipse Marketing

Founded 1988. Privately owned. MD David Pickering. 70% in, 20% out,

10% web. 25% tact, 10% strategic, 5% consultancy, 20% fulfilment,

40% other. Clients include Vodafone, Vauxhall, Alpro. Member CCA,

DMA. www.eclipsemarketing.co.uk

30 Chorus Direct

Founded 2001. Subsidiary Sigma Group. MD Robin Barton. 50% inbound,

50% outbound. Clients include AIG, Percepta, Daily Telegraph. Member

CCA. www.chorusdirect.com

31 Confero

Founded 2001. Privately owned. MD David Freedman. 30% inbound, 55%

outbound 15% other. 10% tactical, 70% strategic, 5% consultancy, 5%

fulfilment, 10% other. Clients include Pizza Hut, Yahoo!, Nissan.

Member DMA. www.confero.co.uk

32 Price Direct

Founded 1990. Privately owned. MD John Price. 100% outbound. 100%

tactical. Clients include Allianz Cornhill, Reed, Cisco. Member DMA.

www.pricedirect.com

33 Granby Marketing Services

Founded 1955. Privately owned. MD Stephen Bentley. 60% inbound, 30%

outbound, 10% web. 2% tactical, 98% fulfilment. Clients include COI,

Sainsbury's, Kimberly-Clark. Member DMA. www.granbymarketing.com



Source: Marketing Contact Centre Leagues, 2 May 2007

*Companies House data provided by Willott Kingston Smith for agencies

affected by the Sarbanes-Oxley Act

THE SARBANES-OXLEY EFFECT

Broadsystem is affected by the US Sarbanes-Oxley Act, which restricts
the amount of financial information that can be made public by companies
with US parents. For this company, we have used the latest available
data from Companies House, provided by Willott Kingston Smith, to give
an indication of the size of the agency compared with its peers. The
latest available figures are for the 2005 financial year. Transcom
Worldwide has not been included in the rankings, as it was unable to
separate out its US turnover from its global figures.