Vox Pops
Each week, Brand Republic will be putting a key marketing and media issue under the spotlight and – with the help of Vox Pops – highlight video showing what consumers and members of the public really think.
Simply click on the headline of the feature below to see the story and view the Vox Pops’ video.
Currently showing 1 - 10 of 94 Vox Pops
Viewers flock to ITV1 for Britain's Got Talent then flee
The final of 'Britain's Got Talent' drew 19.2m viewers to ITV1, but the programme is not enough to keep viewers tuned in to the commercial channel according to members of the public interviewed in the latest Brand Republic video -- watch it now.
Public split over Gordon Ramsay's foul mouth
Ofcom has issued Channel 4 with a warning about Gordon Ramsay's language, but the public is mixed in its views with many people interviewed in the latest Brand Republic video claiming it is part of his appeal -- watch it now.
Prince Charles' MySpace campaign gets thumbs up from public
Prince Charles' decision to become the first Royal to use a social network to campaign for a worthy cause was warmly received by the majority of members of the public interviewed in the latest Brand Republic video -- watch it now.
Media accused of whipping up Swine flu panic to sell papers
The majority of the members of the public interviewed in the latest Brand Republic video while concerned about swine flu also believe the media has taken advantage of the situation and whipped up a panic in an effort to sell more newspapers -- watch it now.
Public love Tesco's 'value' and 'variety'
As Tesco's sales have passed £1bn per week, the retailer might be loathed by some, but the majority of the public interviewed in the latest Brand Republic video love a visit to Britain's most successful supermarket, valuing it for its competitive prices and range of products -- watch it now.
Blogs not taken seriously by public
The Smeargate scandal involving Labour blogger Derek Draper was "juvenile" according to some members of the public and if the rumours had made it onto the Red Rag blog most claim they would not have taken them seriously -- watch the video now.
Innocent 'stupid' to sell minority stake to Coca-Cola
Healthy smoothie brand Innocent was "stupid" to sell a £30m stake in its company to fizzy drinks giant Coca-Cola, according to some members of the public interviewed in the latest Brand Republic video -- watch it now.
Public gives support to C4 and its risque programming
As Channel 4 comes under fire for a slew of risque programmes featuring acres of naked flesh, the public has given its support to the broadcaster in the latest Brand Republic video, but some do think there is too much sexual content -- watch it now.
Public concerned about plans to monitor social networking sites
The majority of people interviewed in the latest Brand Republic video are against the government's plans to monitor social networking sites, claiming it would be an invasion of privacy -- watch it now.
Jade Goody media coverage provokes mixed response from public
The extensive media coverage of Jade Goody's battle with cervical cancer provoked a mixed response from members of the public in the latest Brand Republic video -- watch it now.
Vox Pops International pioneers the use of video in research to bring consumer views to life. It is a full service research agency, services include customer segmentation studies, accompanied shops, communication checks, video diaries, video portraits, and library of over 700 pre-produced consumer videos available online.
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