Vox Pops
Each week, Brand Republic will be putting a key marketing and media issue under the spotlight and – with the help of Vox Pops – highlight video showing what consumers and members of the public really think.
Simply click on the headline of the feature below to see the story and view the Vox Pops’ video.
Currently showing 1 - 10 of 48 Vox Pops
Do the public think Austria needs an image campaign?
In the wake of the shocking Fritzel incest case, the Austrian government is planning to launch an image campaign to restore its battered reputation abroad but do the public think this is necessary? Here you can see a short video on what the public thinks about Austria's plans and whether a shocking event like this would put people off visiting a country.
Do the public want upmarket burger chains?
In an attempt to appear more upmarket, Burger King is introducing an £85 burger while McDonald's is providing its staff with designer uniforms, but will they be successful? Here you can see a short video on what the public thinks about burger chains opting for a more premium image.
What do the public think of their television experience?
Consumers are growing increasingly disenchanted with their overall television experience and dislike TV advertising more than anything else on the box, according to a new survey. Here you can see a short video on what the public think about their television experience and whether they feel more loyalty to shows rather than channels.
Does advertising affect children?
The Government has launched an inquiry into whether children are damaged by advertising, which could result in more restrictions for the industry, but are the general public really worried? Here you can see a short video on what the public thinks about the effect advertising has on children.
Which radio stations are most popular with the public?
As Global Radio, owner of Heart and Galaxy, prepares to tie up its £370m acquisition of GCap, Britain's biggest commercial radio group, Brand Republic asked members of the public which radio stations they enjoy listening to most. Here you can see a short video on the public's favourite radio stations.
Which Irish brands are most popular with the public?
To celebrate St Patrick's Day Brand Republic hit the streets to find out which Irish brands are most popular with the public. Guinness came out on top, closely followed by other drinks brands including Magners, Baileys and Caffreys. The public also love Ireland's music with U2 and 90s girl band Bewitched emerging as favourites along with more traditional folk music. Here you can see a short video on the public's favourite Irish brands.
Are the public prepared to pay more for green brands?
Women are more likely than men to pay extra for brands with green credentials, according to recent research by advertising agency Euro RSCG London, so Brand Republic decided to put this to the test by asking a mixture of people on the street if they would be prepared to pay more. Here you can see a short video on what the public thinks about brands that promote their environmental efforts.
Does a Mars bar help you work, rest and play?
Mars has brought back its work, rest and play slogan but does a Mars bar really help people to do any of these things? Here you can see a short video on what the public thinks about the effect of eating a Mars bar.
Public blasts Premier League's plans to play games abroad
The English Premier League's plans to play 10 extra league games abroad have not proved popular with the public who mostly think it will be a bad move for the fans. Here you can see a short video on the public's opinions of the plans and if they think the Premier League could be successful as a global brand like Formula 1 and NFL.
Supermarkets' kids' clothes ranges receive mixed response
Supermarkets that offer own-label children's clothes ranges are a hit with some busy mums who want to save time and money by buying their kids' food and clothes all at once. However others aren't convinced by the quality of the garments and prefer to support small retailers. Here you can see a short video on what the public think about some of the UK's biggest supermarkets investing in children's clothing ranges.
Vox Pops International pioneers the use of video in research to bring consumer views to life. It is a full service research agency, services include customer segmentation studies, accompanied shops, communication checks, video diaries, video portraits, and library of over 700 pre-produced consumer videos available online.
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