Which adverts do the public remember from 2007?
Cadbury's Fallon-created Dairy Milk ad, featuring a gorilla drumming along to Phil Collins track 'In the air tonight', has been named as one of the most successful campaigns of the year. PG Tips and O2 are also highly rated but are they the adverts the public remember? Here you can see a short video on which adverts have stuck in people's memories from the last year.
Brought to you by Vox Pops
Click here to find out more about adverts with the highest recall in Marketing's Adwatch of the Year 2007.
Vox Pops International pioneers the use of video in research to bring consumer views to life. It is a full service research agency, services include customer segmentation studies, accompanied shops, communication checks, video diaries, video portraits, and library of over 700 pre-produced consumer videos available online.
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