Supermarkets' kids' clothes ranges receive mixed response
Supermarkets that offer own-label children's clothes ranges are a hit with some busy mums who want to save time and money by buying their kids' food and clothes all at once. However others aren't convinced by the quality of the garments and prefer to support small retailers. Here you can see a short video on what the public think about some of the UK's biggest supermarkets investing in children's clothing ranges.
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Vox Pops International pioneers the use of video in research to bring consumer views to life. It is a full service research agency, services include customer segmentation studies, accompanied shops, communication checks, video diaries, video portraits, and library of over 700 pre-produced consumer videos available online.
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