Which Irish brands are most popular with the public?
To celebrate St Patrick's Day Brand Republic hit the streets to find out which Irish brands are most popular with the public. Guinness came out on top, closely followed by other drinks brands including Magners, Baileys and Caffreys. The public also love Ireland's music with U2 and 90s girl band Bewitched emerging as favourites along with more traditional folk music. Here you can see a short video on the public's favourite Irish brands.
Brought to you by Vox Pops
Vox Pops International pioneers the use of video in research to bring consumer views to life. It is a full service research agency, services include customer segmentation studies, accompanied shops, communication checks, video diaries, video portraits, and library of over 700 pre-produced consumer videos available online.
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