What do the public think of their television experience?
Consumers are growing increasingly disenchanted with their overall television experience and dislike TV advertising more than anything else on the box, according to a new survey. Here you can see a short video on what the public think about their television experience and whether they feel more loyalty to shows rather than channels.
Brought to you by Vox Pops
Read Brand Republic's story about the Global Broadcast Consumer Survey conducted by Accenture.
Vox Pops International pioneers the use of video in research to bring consumer views to life. It is a full service research agency, services include customer segmentation studies, accompanied shops, communication checks, video diaries, video portraits, and library of over 700 pre-produced consumer videos available online.
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