Do the public think Austria needs an image campaign?
In the wake of the shocking Fritzel incest case, the Austrian government is planning to launch an image campaign to restore its battered reputation abroad but do the public think this is necessary? Here you can see a short video on what the public thinks about Austria's plans and whether a shocking event like this would put people off visiting a country.
Brought to you by Vox Pops
The case of 73-year-old Josef Fritzel, who sexually abused his daughter Elisabeth and kept her in a windowless basement for 24 years, has put the Austrian town of Amstetten in the media spotlight.
Austrian Chancellor Alfred Gusenbauer said that the government planned to hire consultants to get the image campaign started and that it would use "all technical and professional means available to rectify" Austria's image.
He said: "It's not Austria that is the perpetrator. This is an unfathomable case, but also an isolated case. We won't allow the whole country to be held hostage by one man."
The shocking revelations have drawn inevitable comparisons with the case of Natasha Kampush, who escaped two years ago from a basement in a house near Vienna where she had been held captive for eight years.
Vox Pops International pioneers the use of video in research to bring consumer views to life. It is a full service research agency, services include customer segmentation studies, accompanied shops, communication checks, video diaries, video portraits, and library of over 700 pre-produced consumer videos available online.
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