Adam & Eve scoops £5m Westfield account
LONDON - Adam & Eve has scooped the £5m creative account for Westfield, the £1.6bn shopping centre due to open in West London this year, following a competitive pitch.
The newly launched start-up won the account after a pitch involving M&C Saatchi, The Red Brick Road and Leagas Delaney, which was handled by the AAR.
The agency will work on a campaign centred on press and billboard advertising, with some TV activity.
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The value of the account in terms of billings is around £5m, but sources said it could rise to over £7m.
Adam & Eve was launched by the former RKCR/Y&R senior management team of James Murphy, Ben Priest, David Golding and Naked's Jon Forsyth.
Westfield, which is Australian-owned, recently awarded the media account to Havas-owned agency Arena BLM.
The shopping centre will include four main stores, around 265 speciality shops, restaurants, a cinema, a health and beauty retreat and a gym.
The new centre has a catchment area of 2.7m people, with an estimated combined retail spend of £5bn.
It is understood the appointment does not affect Beattie McGuiness Bungay (BMB), which already handles creative duties for Westfield's regional shopping centres including Westfield Derby.
Westfield did not return calls at the time of writing.
Westfield: Adam & Eve scoops £5m account
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Comments
Under Employed - 05/03/2008
Hmm ... will be interested to see how this news fails to affect Beattie McGuinness Bungay, given the BR story below. http://www.brandrepublic.com/News/527395/BMB-wins-5m-White-City-development-task/
Duncan James - 05/03/2008
Thoroughly well done. Interesting how they know their media mix in the press release though, guess the comms planners/digital talent will need to be deployed on the next project. Great one to pay the bills and get some work out there though. Well done.