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News
Toshiba promotes new laptop range with video ads
by Hayley Pinkerfield, Revolution UK 14-May-08, 09:00
LONDON - Electronics giant Toshiba is using online video adverts to promote its new range of high-performance laptops.
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SonyBMG promotes Ting Tings in Habbo Hotel
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Insight
Innocent: Good for you
Revolution UK
01-May-08
Innocent drinks' Ted Hunt worries less about ROI and more about the positive impact his brand can have on the world. It's all rather refreshing, says Adam Woods.
The team works
by Alex Blyth,
Revolution UK
01-May-08
As online marketing gets more technical and applications become more complex, can agencies do everything in-house, or is outsourcing the way ahead?
A can of worms
Revolution UK
01-May-08
Social networking looks like a great way to generate buzz. But as a medium, it holds a number of challenges with regard to metrics and regulation. Kim Benjamin investigates.
Digging for gold
Revolution UK
01-May-08
The internet can be an excellent source of leads for marketers, because websites gather good quality information from their visitors. Trevor Clawson investigates.
Tools
Revlog
It's Not All Good....
By Chris Bourke /
The Revlog
I guess I've been a little guilty of over promoting the positive aspects of mobile marketing and advertising over the past few weeks. I know however that it’s important to present a balanced view, and this is particularly true when convincing advertisers on the benefits of this new media.
Complaints - a lesson to advertisers
By Justin Drummond /
The Revlog
The very nature of the media means that it will always be open to complaints. Increased interactivity has given more people the opportunity and inclination to voice their concerns and disapproval at aspects of the print and broadcast media and important lessons can be learned across the board.
Will mobile agencies do to digital agencies what they did to above-the-line agencies?
By Chris Bourke /
The Revlog
I attended a mobile marketing & advertising conference last week at the headquarters of one of...
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