The Revlog

What will Microsoft do now?

Almost two weeks ago, Microsoft formally withdrew its offer of $44.6 billion to acquire the remaining shares of Yahoo!  This is the latest episode in a controversial saga that has been long drawn out and publicly scrutinized, and comes after a civil bid transformed into a hostile takeover threat.  What analysts are keen to predict now is Microsoft’s next move, and what this will ultimately mean for the advertising industry.

Read post

It's Not All Good....

I guess I've been a little guilty of over promoting the positive aspects of mobile marketing and advertising over the past few weeks. I know however that it’s important to present a balanced view, and this is particularly true when convincing advertisers on the benefits of this new media.

Read post

Complaints - a lesson to advertisers

The very nature of the media means that it will always be open to complaints. Increased interactivity has given more people the opportunity and inclination to voice their concerns and disapproval at aspects of the print and broadcast media and important lessons can be learned across the board.

Read post

Will mobile agencies do to digital agencies what they did to above-the-line agencies?

Read post - comments (2)

The Online Industry in the Face of Recession

When the dot.com bubble finally burst in 2001 causing many internet businesses to collapse amidst market instability and bankruptcy, it was a shock to the hopeful idealism and energy of this new industry.

Read post

Are you pointing your mobile at me?

Read post - comments (2)

How important is political presence online?

With the London Mayoral Elections coming up next week as well as the controversial US Democratic primaries, it seems rather fitting to consider the role that new media currently plays in politics.  As Ken, Boris and Brian stride onwards with their UK campaign trail in the build-up to next Thursday’s vote, just what kind of presence are they creating within the online community?  Moreover, how important is political status on the web?

Read post - comment (1)

Breakfast with Gen-Y

Having breakfast with a bunch of Gen-y's/boomer’s kids/twenty-something’s on Sunday afternoon (more of a 'Lekfast' than a 'brunch' as they woke just before Eastenders started..) provided first hand insight into the relationship that this group have with their mobile phones

Read post - comment (1)

Blogging – a corporate dilemma

The world of blogging – known as the ‘blogosphere’ – has become a huge part of many peoples’ internet experience since the first examples of web-based journals appeared in the early 1990s. The name ‘weblog’ was introduced by American writer Jorn Barger in 1997, and shortened to ‘blog’ two years later. Early blogs took the form of manually updated website components. As the trend grew, specialist companies were set up to simplify the process and bring blogging functionality to a wider spectrum of web users. Now  the blogosphere is a huge, diverse and multi-faceted community which has helped to change the way information is disseminated, and provides exciting opportunities for advertising and corporate communication.

Read post - comment (1)

Will SMS reach lead to the return of the star copywriter?

Read post - comments (2)