Online Finance For An Optimised Customer Journey

Organised by Haymarket Conferences
23-Sep-08

Support And Maximise Online Finance Sales,
Boost Customer Confidence And Understand
Consumer Behaviour Across Multi-Digital Channels

23 September 2008 | The Grange City Hotel | London 
www.onlinefinanceconference.com

Join delegates from leading finance brands including Northern Rock, Capital One, Chelsea Building Society, First Direct, Liverpool Victoria, Bestinvest, HBOS, Alliance & Leicester, The Children's Mutual, Yorkshire Building Society, Britannia, PruHealth and more.

Chair for the day just confirmed:
Ben Rhodes, Vice President Marketing, UK & Developed Markets, Mastercard Europe

Drive cost-effective online finance sales in the current economic climate by understanding your consumer demographics and behaviour across multi-digital channels: monetise your emerging online opportunities.

Fight The Credit Crunch With Winning
Online Strategies:

• Focus on online consumer demographics, attitudes and demands to drive targeted finance sales
• Boost the confidence of consumers who are reticent to buy online by delivering the level of online security your customers demand
• Exploit cost-effective online channels - from aggregators to search and mobile
• Tap into the future growth of online channels, trends and technologies to drive your business forward in today's increasingly difficult markets
• Add value to the customer journey and propel sales across online platforms

Just confirmed: Gain an understanding of how different finance products are searched for online from Google UK.

Overcome the crucial challenges for professionals in:
Online | Digital | Marketing | Strategy | Campaigns | Electronic Channels | e-Commerce | e-Business

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Plus, Zurich Financial Services Brings You:
Separately Bookable Half-Day Workshop
24 September 2008 | The Grange City Hotel, London

Online B2B Finance: Intermediaries

Driving Effective, Targeted B2B Finance Campaigns And Delivering To Intermediaries Online

Interact, share ideas and focus on essential B2B issues including:

• B2B Campaign Integration
• Targeting Intermediaries
• Channel Effectiveness Measurement

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