Ask.com reviews digital account

by Gareth Jones, Marketing 09-Oct-07, 12:15

LONDON - Ask.com is reviewing its digital advertising account, which has been with Profero for the last four years, Marketing can exclusively reveal.

The internet search engine has drawn up a shortlist of five digital specialists to pitch for a place on its £2m roster alongside lead strategic agency Fallon.

Ask.com plans to invest in a number of digital initiatives over the coming months in an effort to increase its share of the £1.2bn UK search sector. ‘We are looking for a digital agency to reflect its new strategic direction,' said Sarah Bartlett, head of UK marketing Ask.com

The review comes just months after Ask.com's controversial ‘Information Revolution' campaign, which launched earlier this year in an effort to tempt internet users away from Google. The integrated initiative helped the search engine boost its unique monthly users by more than 1m, according to figures from Nielsen/NetRatings.

Ask.com and Profero first worked together in 2003 on a year-long online ad campaign to promote the search engine's rebrand from Ask Jeeves, which saw it lose its iconic Jeeves butler character

Profero has declined to repitch for the business.