Samsung targets teens with online games portal
by Hayley Pinkerfield Revolution UK 08-May-08, 11:00
LONDON - Electronics company Samsung is using an online games portal to target UK teenagers and promote its MP3 player range, including the new T10.
The portal, http://www.sammysgamebox.com/ , has just launched with five music-based mini games encouraging users to compete against each other using their cumulative high scores. Brand character, Sammy, is an animated...
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