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Toshiba promotes new laptop range with video ads

by Hayley Pinkerfield Revolution UK 14-May-08, 09:00

LONDON - Electronics giant Toshiba is using online video adverts to promote its new range of high-performance laptops.

A series of three shortform video clips have been created specifically for online, delivering the new Toshiba Satellite series' performance and low price message to consumers.

Each of the three animated movies focuses on a different laptop feature. The first introduces an animated magnifying glass, examining a Toshiba Laptop for its key features - when it checks the price it theatrically faints in disbelief.

The second and third clips narrate further adventures of the magnifying glass and focus in more detail on the laptop's major features including web camera with face recognition and Harman Kardon stereo speakers.

Grey Worldwide, Toshiba's advertising agency, commissioned animation studio th1ng to create the videos.

"Online promotional videos differ fundamentally from typical TV adverts. This meant we had to create something clever and catchy, short, funny and compelling, so much so that it would deliver a truly digital media/online experience," said th1ng director, Daniel Cohen.