14 Jan 1999
| by LUCY BARRETT
of its Andrex toilet tissue brand.
A TV campaign, by Banks Hoggins O Shea/FCB, breaks on January 18...Kimberly-Clark is ploughing pounds 9m into a TV campaign and
promotional activity for the relaunch of its Andrex toilet tissue brand.
A TV campaign, by Banks Hoggins O Shea/FCB, breaks on January 18 and
continues the puppy patrol theme of previous ads. It features John
Noakes of Blue Peter ...
26 Jan 2001
Brand: Andrex...Brand: Andrex
Campaign: Puppy pal pouch (PPP)
Timing: September - present
Objectives: To maintain loyalty amongst existing Andrex consumers ...
items in the Andrex pups range. The campaign also needed to take on a competitor s launch which had ...
11 Apr 1996
Andrex giveaway...Andrex giveaway
Scott is to use a pounds 1m TV advertising campaign fronted by comedian
Lee Hurst to promote a new instant-win promotion across its Andrex
portfolio. Every Andrex product will now carry a prize, ranging from
money-off coupons to pounds 10,000 cash.
Billco spin ...
21 Sep 2005
Andrex and the Guide Dogs for the Blind Association are tying up for a TV campaign....Taking the theme of 'turning puppies into guide dogs', the commercial
shows an Andrex puppy ...
-edition Andrex Guide
Dog Puppy in Training soft toy. Consumers who collect tokens from
promotional packs can buy the toy for £5. Andrex will give at
least 30p in every £1 made from the promotion to the association ...
05 Aug 2008
Kimberly-Clark is to re-launch its Andrex Moistened toilet tissue brand as Andrex Fresh, backed...paper sector's value, equating to £16m, according to Nielsen. Andrex Fresh brand manager Chris Carter ...
22 Nov 2006
Andrex has unveiled a £500,000 promotion for its limited-edition Winter White packs....The activity comprises TV ads and a sponsorship deal with ice-skating
rinks at the Tower of London and Hampton Court Palace. Breaking in
mid-December, the TV ads will feature the Andrex puppies enjoying
Christmas lunch with their canine relatives, with a voiceover by Rik
Mayall. Andrex branding will also ...
02 Dec 2009
Andrex is rolling out a redesigned range of packaging to give its products a more 'natural...The overhaul of the Kimberly-Clark-owned toilet tissue brand was carried
out by Anthem Worldwide, which was appointed to the brief without a
pitch. The agency was tasked with using a natural-looking colour palette
for Andrex's yellow, blue and pink toilet tissue packs, which will carry
the tagline ...
06 Aug 1998
| by JACKIE DAVIS, Creative director, Mercie
If there is one brand which is part of the collective consciousness
it must be Andrex. Advertising...If there is one brand which is part of the collective consciousness
it must be Andrex ...
given a lifetime s contract as
the supporting chorus.
And therein lies the issue. Andrex has a ...
It has done a masterly job in making Andrex more Andrexy . To take a
line from ...
05 Sep 2003
to an increased number of players in these sectors.
Andrex has been the leader in the toilet ...
2002 marked 30 years of the Andrex puppy winning the hearts of the nation. Famous as the star ...
in well over 100 commercials.
Despite its longevity, Andrex is still recording significant growth ...
19 May 2009
| by Amy Golding
Andrex is starting to experience some wear and tear ...
of 2009 the FMCG company said Andrex had contributed to falling sales volumes in its consumer tissue portfolio. Andrex is best-known for its golden labrador mascot, introduced in 1972. Its puppy may remain ...