01 Dec 2000
Brand: Daz...Brand: Daz
Campaign: Daz Winning Washes
Timing: August to October 2000
Daz has replaced its traditional TV ads with the sponsorship of the soap Emmerdale. The idents feature the Daz dogs, Barry and Johno. The objective ...
07 Oct 2008
LONDON - Matthew Palmer, group head of planning at Leagas Delaney, reviews the Daz Liquitabs...Today's branded content 'pioneers' don't often mention that Procter Gamble invented engaging, ad-funded programmes in the 30s (originally on radio, later on TV) - we call them 'soap operas'. Daz's latest campaign ...
, the audience is more likely to notice that the ad is about Daz Liquitabs, which now work at 30 . The brand ...
17 Apr 2003
| by Dominic Mills, firstname.lastname@example.org
News that a new Daz campaign is a soap opera featuring infidelity, betrayal and other suburban...So far Donald remains Donald, but Procter Gamble's radical shift on Daz is exciting coming ...
of that approach is there than the Daz Doorstep Challenge, a completely hokum piece of domestic theatre designed to demonstrate Daz power? But now the Challenge is no more, killed off by the belated realisation that not only ...
30 May 2003
Agency: Leo Burnett
The Leo Burnett Building
60 Sloane Avenue
London SW3 3XB
T: +44 20 7591 9111
F: +44 20 7591 9126
Creative Director: Nick Bell
Agency Producer: Graeme Light
Creative Team: Nick Bell
17 Dec 1999
| by LISA CAMPBELL
Daz kicks off its pounds 6 million sponsorship of Emmerdale this
week with a series of idents...Daz kicks off its pounds 6 million sponsorship of Emmerdale this
week with a series of idents featuring two canine brand spokesmen, Jonno
The famous Daz doorstep challenge has been ...
The Daz dogs were created by Simon Brooks at Leo Burnett, and the films
were directed ...
17 Jun 2010
Leo Burnett has created a new series of ads to promote Daz's new smelling scents.
21 Mar 2003
| by Jeremy Lee
Procter Gamble has undertaken a radical advertising overhaul of its Daz brand, which has seen...interrogated women on their laundry habits, then challenged them to try Daz.
In a surprise move from ...
that her bra is not as white as the mother's blouse, which is washed with Daz.
The soap opera ends ...
identified as Daz's core audience. The campaign follows Daz's recent broadcast sponsorship of ITV1's soap ...
01 Mar 2001
| by JOANNA WITT
it rival Emmerdale backer Daz, the Procter & Gamble brand, in a real 'soap opera' battle....Surf, the Lever Faberge detergent brand, is to sponsor ITV's Crossroads, in a deal that will see it rival Emmerdale backer Daz, the Procter & Gamble brand, in a real 'soap opera' battle.
Surf's multi-million-pound deal with Carlton will see the brand sponsor the soap until at least the end of the year. The deal ...
03 Nov 2006
the power of TV entertainment, Daz
delivered a holistic media strategy with a remit to entertain rather
31 Mar 2005
Procter Gamble is overhauling its Daz detergent brand as it seeks to reverse a fall in sales....you can believe in'. They will run on TV and outdoor during April and May.
Daz is the fourth ...