29 Jan 1998
| by GINA GIBSON
US toy firm Fisher-Price is turning to brand-building for the first
time to attract a new...US toy firm Fisher-Price is turning to brand-building for the first
time to attract a new ...
for Fisher-Price .
Alison Hubbard, general marketing manager at Fisher-Price, explained the
competitors Mattel and Hasbro.
Fisher-Price is increasing its television ad spend by 20 ...
28 Jul 2004
| by Ben Carter
Fisher-Price is introducing an educational toy called Powertouch to compete with Leapfrog's LeapPad...Powertouch, the company's top-selling US toy, will be Fisher-Price's biggest launch of the year.
Fisher-Price is planning peak-time TV advertising - its first for several years - between September ...
Fisher-Price will promote the association in all advertising and marketing activity.
The tie ...
27 Mar 2003
Mattel is taking its Fisher-Price brand into nursery equipment, books, clothing and music...and Vivendi Universal to create Fisher-Price-branded childrens' books and music, which it expects ...
a Fisher-Price clothing range.
18 Dec 1998
| by KAREN YATES
Mattel has awarded its sales promotion and direct marketing
business for the Fisher-Price brand...Mattel has awarded its sales promotion and direct marketing
business for the Fisher-Price brand to Dynamo after two separate
The appointment is part of a bid by Fisher-Price to plough ...
message for Fisher-Price will be high on the
agenda for both consumer and trade activity, with the aim ...
27 Jun 2007
Fisher Price, the children's toy brand, has signed up to sponsor Five's daily children
17 Dec 1998
| by DANNY ROGERS
-school brand Fisher-Price....Mattel has appointed Dynamo to handle direct marketing and sales
promotion activity for its pre-school brand Fisher-Price.
11 Feb 1999
| by HARRIET MARSH
With its decision to approach Mattel s Fisher-Price division about
joint marketing, secretive...With its decision to approach Mattel s Fisher-Price division about
joint marketing, secretive ...
in the US.
For Fisher-Price, whose total UK adspend was pounds 3m (source: MMS)
last year through ...
-president of Fisher-Price.
P P says Dare. For us, this alliance is 10%
about the marketing communications ...
13 Oct 2004
Toy manufacturer Leapfrog is taking on Fisher-Price with what it claims is the first educational
22 Sep 2006
| by Randi Schmelzer
LOS ANGELES: Fisher-Price employed 19 months of cloak-and-dagger secrecy to prepare for this week...Almark, GM of Fisher-Price Friends.
The PR program for this Elmo was significantly different from ...
The concept of the toy was originally teased to the media in November 2005, at Mattel-Fisher-Price's annual ...
see the toy. Fisher-Price offered an identical presentation to buyers and media at the New York ...
17 Aug 2007
| by Michael Bush
of recalling 967,000 Fisher-Price toys, Mattel was forced to launch an even larger plan last week after...s consumer affairs group, it set up toll-free numbers for the magnet issue, the lead issue, and the Fisher-Price ...