09 Aug 2006
| by Liz Bousfield, Senior planner/buyer, MC&C
IPC's clutch of older-women's weekly titles has always seemed rather homogeneous. Woman's Weekly...In response to steadily falling circulations, and in part to the ongoing
success of the celebrity weeklies, IPC has relaunched Woman to appeal to
older women with a young attitude. I applaud ...
and this is an audience
still largely untapped by media owners. By adjusting attitude rather than age group, Woman ...
25 Apr 2007
| by Charlotte Mullan, Press planner and buyer, Initiative
This week saw the first issue of the revamped Woman's Own. With the traditional women's weekly...The classic woman's weekly has become less and less relevant for the
35- to 54-year-old woman ...
. Woman's Own now feels more aspirational. Where it had looked disjointed
and cluttered, it now has a ...
, replacing models with mannequins, and the real-life
features remain in a refreshed format. As Woman's Own ...
19 May 2006
New Woman magazine has teamed with an online dating web site Mysinglefriend.com to take over
01 Jun 1998
| by Richard Lord.
to, simply to get away from
the dire humour in New Woman s Bloke Jokes section.
Client: New Woman
09 Feb 2006
Financial services shop Media Relations Management has poached a second senior member of Mainland’s PR staff.
31 Mar 2011
| by Katherine Levy
IPC Media is working on a relaunch of its weekly women's title Woman, which will introduce more...Woman, a traditional women's weekly that features celebrities such as Katie Price on the cover ...
by management at IPC Connect, IPC s weekies division.
Sue James, editorial director at Woman Home ...
Woman has undergone several makeovers in the past few years one in February 2008 ...
02 Sep 2005
IPC SouthBank's Woman & Home has appointed Shannon Morton as its creative director. Morton arrives
29 Oct 2004
Pressure has been mounting on the trade body to appoint a woman to succeed Stephen Woodford, the WCRS chief executive, when his presidency ends in April.
But Hamish Pringle, the IPA director ...
acknowledge the IPA's broadening membership base. "I don't know whether we will elect a woman president but I ...
18 Sep 2000
| by MediaWeek
New look New Woman site...Emap Elan is going live with the new look New Woman website on Wednesday (20 September). Dawn Bebe, Emap’s women’s media director, said the relaunched site was aimed at the type of young women who ogle ...
announced the launch of a wedding magazine for young women under the New Woman banner. ...