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C4 counts Kellogg

C4 counts Kellogg ... Countdown: All-Bran association Kellogg has signed a deal with Channel 4 to sponsor Countdown for an estimated £2m. The deal with the All-Bran brand represents Kellogg's first ... the show. C4's head of sponsorship, David Charlesworth, said: "It's great news to have Kellogg's commit ...

By MediaWeek / Media Week 11-Oct-01

Kellogg Europe chief resigns

- Kellogg has announced that Kellogg Europe President Donald G. Fritz has resigned from the company ... - Kellogg has announced that Kellogg Europe President Donald G. Fritz has resigned from the company and will be succeeded by Kellogg Asia-Pacific President Jean-Louis Gourbin. It is not known whether Fritz has departed Kellogg with a job to go to. ...

CampaignLive 16-Sep-98

Kellogg Europe chief resigns

- Kellogg has announced that Kellogg Europe President Donald G. Fritz has resigned from the company ... - Kellogg has announced that Kellogg Europe President Donald G. Fritz has resigned from the company and will be succeeded by Kellogg Asia-Pacific President Jean-Louis Gourbin. It is not known whether Fritz has departed Kellogg with a job to go to. ...

CampaignLive 16-Sep-98

Kellogg shelves character work

LONDON - Kellogg is to abandon third-party licensed character promotions in 2008 as part of a shift ... attitudes toward the marketing of foods high in fat, salt or sugar (HFSS). Kellogg has been criticised ... . Last year, Kellogg dropped toy inserts, marking a change from 2003, when it distributed 55m. Kellogg ... due to declining ROI. Instead, Kellogg will focus on family activity and education. It also plans ...

By Gemma Charles / Marketing 26-Feb-08

Kellogg declares GDA 'victory'

LONDON - Kellogg has urged proponents of traffic-light nutritional labelling to concede defeat ... of them. He added that GDAs, the system used by Kellogg on its packaging, was the favoured choice ... . 'Let's end the debate around GDAs. Let's move away from it,' he said at Kellogg's annual press ... , but no result on this is expected until 2009. Separately, Kellogg has signed double Olympic champion Dame Kelly ...

By Gemma Charles / Marketing 08-Jul-08

CAREERS: Company CV - Kellogg's

The Kellogg Company of Great Britain is the UK arm of the American multinational Kellogg Company. Kellogg is the world's leading producer of ready-to-eat cereal and a leading producer of grain based ... share stands at 43%. The UK is Kellogg's largest market outside the US, where net sales ...

Marketing 28-Feb-02

MEDIA CHOICE: Kellogg

characters are standing in on-pack while their Kellogg counterparts go 'on holiday'. Johnny Bravo (pictured ... and on-air. What impresses me is that Kellogg has borrowed the modernity of the Cartoon Network ...

By MATT BELL, Managing director, Tequila/Manchester / Marketing 29-Aug-02

Kellogg in 'adult' chocolate range

Kellogg is to aim a chocolate-coated variant of its Bran Flakes range at adults. ... . 'Obesity is a problem for adults as well as children,' she added. Kellogg is also adding a chocolate ... include Kellogg's Coco Pops and Frosties Chocolate, and Cereal Partners' Coco Shreddies, all of which ...

By / Marketing 27-Sep-06

Good Relations to advise Kellogg's

Cereal giant Kellogg's has hired Good Relations to handle its digital PR activity. The agency won ... The appointment follows Kellogg s decision to move the bulk of its consumer account out of Munro Forster (M F), opting instead to beef up its in-house comms operation (PR Week, 31 January). Good Relations will report to Kellogg s corporate comms director Rachel Fellows. We appointed an agency ...

By Gemma O'Reilly / PR Week UK 01-May-08

Kellogg links with Cartoon Network

Kellogg cereal brand icons such as Tony the Tiger and Snap, Crackle, and Pop are to 'swap places ... Cartoon Network characters will replace the Kellogg characters on packs for three months, while each Kellogg brand will sponsor a particular Cartoon Network show for the same period. The initiative will stretch across Kellogg's entire kids' cereals range from next ...

By TANIA MASON / Marketing 01-Aug-02

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