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Walkers relaunches Brit Trips with Gary Lineker
LONDON - Walkers is planning to follow up its 'Do us a flavour' promotion with a re-run of last ... The new promotion will be re-branded Gary's Great Trips and allows purchasers of Walkers crisps ... . The decision to involve Walkers brand ambassador Gary Lineker marks a further evolution of the campaign ... return to sales promotion for Walkers, whose last on-pack promotion was in 2005. Arguably the use ...
By James Quilter / Promotions & Incentives 11-May-09
Promo Review - Doritos' Las Vegas-themed competitions
Walkers' crisp brand Doritos has launched a schizophrenic promotional campaign to support ... by in the press release quote by the Walkers VP) the chance to win a UK Dodgeball competition in May yes ... no one had a clue. The pr blurb mentions Walkers "understands the importance of introducing exciting ...
Promotions & Incentives 20-Apr-09
Persil launches two-for-one ticket offer for anniversary push
) and McVitie s Jaffa Cakes offering Virgin Experience vouchers . Last year s Walkers Crisps Brit Trips ...
By James Quilter / Promotions & Incentives 17-Apr-09
Doritos launches Las Vegas on-pack competition
LONDON - Walkers crisp brand Doritos is offering the chance to win a trip to Las Vegas every day ... . Walkers VP impulse UK and Ireland Kirk Tanner said: "Walkers understands the importance of introducing ...
By James Quilter / Promotions & Incentives 16-Apr-09
Kit Kat launches £1000 shopping prize promotion
communications manager Graham Walker said: "Cash promotions are a great incentive for consumers to purchase ...
By James Quilter / Promotions & Incentives 30-Mar-09
Citroen and The Sun tie in for best breakfast campaign
throughout the period. Separately The Sun has also teamed up with Walkers and Tesco to offer free packs ... of Walkers Do us a Flavour campaign . ...
By James Quilter / Promotions & Incentives 20-Feb-09
Walkers creates seven TV ads to support Do us a flavour competition
LONDON - Walkers has created an advertising campaign to support the six new types of crisp ... The promotion, which initially asked consumers to create their own crisp flavour, sees Walkers offering Cajun Chicken, Crispy Duck and Builders Breakfast as part of its range. The TV campaign kicks ... version will given a permanent in the Walkers range with the inventor receiving a 50,000 prize. Seven ...
By James Quilter / Promotions & Incentives 06-Feb-09
P&I lists the all-time Sales Promotion greats
with the times - and maintained an awesome level of quality control. 3. Walkers That it is easy to forget there were once other major crisp players is one measure of Walkers' success. A regional name became ... for Schools and Do Us a Flavour. Walkers has wrung so much exposure out of Gary Lineker that it is equally ...
By Bhavna Mistry / Promotions & Incentives 05-Jan-09
Vouchers: Why it pays to look Stateside
to interact with them in innovative ways. Clive Walker reports on the terrific speed of change.
By Clive Walker / Promotions & Incentives 05-Jan-09
People: The people who made SP ... and those set to shape it
backwater, but Glenn is no ordinary marketer. As marketing director at Walkers, he orchestrated the creation ... Walker, media and marketing controller, Kellogg's For a quarter of a century, Walker has been the man to know if you want to work with one of the UK's most promotionally active manufacturers. Walker has been ...
By James Quilter and Bhavna Mistry / Promotions & Incentives 01-Jan-09
Jobs
- SENIOR PRODUCTION MANAGER :: EXPERIENTIAL, Dylan*
- , Central London
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- Competitive, Central London
- SEO Manager, Graphic Design
- Up to £30,000 per annum, South East England
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Fantastic Benefits, Central London
