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Previous 10
The Week: Media News - NI pulls plug on bulks
News International has announced that it will stop distributing its papers in bulks, which will lead to a significant drop in the circulation figures for The Sunday Times and The Times.
Campaign 06-Nov-09
Anderson puts 100% into consultancy plan
. He says: "I am working with NI, specifically on The Sun , with editor Dominic Mohan. I am attending title meetings and the strategy is about linking the commercial and editorial world. But I didn't start ... into an evangelist for key business mantras, such as his constant references to "100%" - "If you are not 100% behind ...
By John Reynolds / mediaweek.co.uk 02-Nov-09
Admedia hires Green from NI
LONDON - Outdoor media owner Admedia has appointed News International's creative solutions manager, Nick Green, as creative solutions account manager.
By Maisie McCabe / mediaweek.co.uk 27-Oct-09
This is what I do: Jane West, News International Commercial
the News International titles. What's it like working for News International? I started my career at NI in 1991. Since then I have been in and out of the company three times, developing the necessary ... potential commercial and editorial opportunities within our titles. This fits in between visits back ...
By Staff / mediaweek.co.uk 27-Oct-09
The Marketing Profile: Adam Freeman of Guardian News & Media
for news publishers. This year, rival news group News International (NI) has introduced a customer direct ... to achieving its goal of a direct relationship with readers. In some ways we share the same philosophy [as NI ... activity, not in a separate area.' He points out that GNM is a smaller operation than NI before ...
By Sarah Johnson / marketingmagazine.co.uk 27-Oct-09
NI survey suggests consumer confidence returning
NI's Consumer Eye study claims that, between July and September, consumer confidence rose 10 points to -22, up from -32 in June and -41 last December. Consumer outlook for the next three months has also improved, with only 23% of respondents believing things will get worse, compared to 27% last ...
By John Reynolds / mediaweek.co.uk 26-Oct-09
The Week: People News - Painter steps into NI role
Painter, who recently led the The Times and The Sunday Times marketing department on an interim basis, will return to his usual role as the NI portfolio, strategy and planning director, once a replacement is found. ...
Campaign 23-Oct-09
The Sun and News of the World hire Partners Andrews Aldridge for CRM task
Partners won the brief after chemistry sessions with the NI managing director, customer direct, Katie Vanneck-Smith. The titles already have relationship with the Engine-owned ad agency WCRS ... as NI bids to increase revenues through loyalty and online. The NI direct account was previously ...
By Claire Billings, Campaign / marketingdirectmag.co.uk 22-Oct-09
Andrews Aldridge wins NI direct brief
Partners won the brief after chemistry sessions with the NI managing director, customer direct, Katie Vanneck-Smith. The titles already have relationship with the Engine-owned ad agency WCRS ... as NI bids to increase revenues through loyalty and online. The NI direct account was previously ...
By Claire Billings / Campaign 22-Oct-09
The week in marketing
, which have innuendo-laden titles including 'Hooker' and 'Stud', feature England internationals Phil ... Cricket Board has announced Friends Provident is to become the title sponsor of its Twenty20 competition ... the video at www.marketingmagazine.co.uk - Matalan Hollyoaks tie Matalan is using its title sponsorship ...
Marketing 21-Oct-09
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