Additional Information
Content
Beckham's pants escape advertising ban
A digital poster ad featuring David Beckham in his underwear has been cleared by the Advertising Standards Authority (ASA) after complaints that the images were offensive and irresponsible.
The ad, created in-house, featured three images of Beckham modelling his H&M underwear range.
Three complainants claimed the ad was offensive, while two complaints called it irresponsible and not fit for children to see.
However, H&M claimed that the outdoor sites booked for the campaign were chosen to reach a target audience of 18- to 39-year-olds, and were planned away from schools.
The ASA said that the ads did not show any nudity, nor were they overtly sexual, and dismissed the complaints.
Soho-based chip shop Golden Union spoofed the ads for National Chip Week in February, with an adaptation appearing to show Beckham eating chips in his pants.
Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES
This article was first published on campaignlive.co.uk
Additional Information
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
