Pepsi ad celebrates anniversary of Michael Jackson's 'Bad'
Pepsi is unveiling an ad to celebrate the 25th anniversary of Michael Jackson's 'Bad' album, launching in the US tonight (18 September) during 'The X Factor'.
Pepsi: ad marks 25th anniversary of the release of Michael Jackson's Bad album
The 15-second ad is part of Pepsi’s 'Live For Now' work, a strategy that aims to align the brand closely with the entertainment industry.
The soundtrack is a remixed version of Jackson's 'Bad', by Afrojack, alongside a kaleidoscope sequence of the late entertainer dancing, before revealing the 'Live For Now' strapline.
In May, Pepsi revealed it had inked a deal with Michael Jackson's estate and would place images of the performer on limited edition cans in more than 20 countries, to coincide with the album's anniversary.
Pepsi’s first "Live for now" ad, featuring pop star Nicki Minaj, created by TBWA\Chiat\Day, went live in May.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...