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Pitch update

Unilever, the owner of brands including Lynx and Flora, is close to reaching a decision on its European media buying review (which includes the UK), with Initiative no longer in the frame to pick up any European tasks. The Interpublic-owned agency, which looks after Unilever's buying in Latin America, Russia and Greece, had pitched for the business alongside the incumbents, Mindshare, which has Western Europe, and PHD, which handles Central and Eastern Europe. Final talks are expected to continue into next week. The process is being led client-side by Luis De Como, Unilever's senior vice-president of global media.

Lynx: the brand's owner Unilever is nearing the end of its Euro media buying review

Lynx: the brand's owner Unilever is nearing the end of its Euro media buying review

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Agencies will be pleased to hear that the long-awaited Nature Valley pan-European advertising pitch is finally kicking off. The pitch for the General Mills brand's ad business is scheduled for early next month. Rosie Doggett, the independent marketing procurement consultant at RAD Consulting, is handling the process. Work Club is the incumbent on the UK account.

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This article was first published on campaignlive.co.uk

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