Brand Manager of the Week: Andy Box

Describe yourself in three words.

Enthusiastic, persistent, organised.

What would you be if you weren't a brand manager?

An aspiring golf pro.

What was your first job?

Market research assistant.

How did you get your first job?

By stepping up from being a part-time mystery customer.

What was your finest hour?

The launch of the latest Bombardier campaign on DAVE - the most intense few months of my life, but very satisfying.

What's your greatest ambition?

To develop award-winning advertising.

If you were a brand, what would you be and why?

Lonely Planet. Full of good ideas, insight and recognised as 'best in class'.

What is your all-time favourite slogan?

BMW's 'The ultimate driving machine.'

Do you have a marketing mentor?

Emily Hudson, marketing manager at Wells & Young's.

What marketing trend is dominating your job at the moment?

The growth of craft beers and micro-breweries and how to capitalise on that with bigger brands.

What are your hobbies?

Watching live rugby and football, playing golf, eating good food and drinking great beer.

If you weren't you, who would you be?

Jamie Oliver.

What makes you angry?

Pessimists and politicians.

What is your favourite pub?

The Devonshire Arms, Bedford, is a cracking local with fantastic Wells & Young's beers.

What's your favourite holiday destination?

Carvoeiro, Algarve, Portugal, for the golf, superb beaches and fresh fish.

If you could get tickets to any event, what would it be?

The next World Cup final at the Maracana in Rio.

If you had three wishes, what would they be?

Good luck, good health, good friends.

What have been your best and worst freebies?

What are freebies?

This article was first published on marketingmagazine.co.uk