School Reports 2012: Rapp
Despite being an agency tucked away in Hammersmith rather than Shoreditch, Rapp managed to produce digital creative in 2011 that belied its solid-but-dull reputation.
Recent Eurostar work
|Agency factfile: Rapp|
|Type of agency||Full-service integrated direct/digital|
|Key personnel||Marco Scognamiglio chief executive|
|Ian Haworth global chief creative officer|
|Rik Haslam chief creative officer|
|Russell Marsh group strategy director|
|Sam Nolan managing director|
|Declared income||£41.3m (2010)|
|Total accounts at year end||50|
|Accounts won||10 (biggest: AMD)|
|Number of staff||420 (+20%)|
Its social media activity for Eurostar, Currys/PC World and NSPCC was as strong as any from its rivals as Rapp made strides in progressing its creative output.
In management terms, budget cuts seem to explain the departure of Peter Mitchell, the Rapp London chief executive, who left the agency after 14 years' service. Marco Scognamiglio, the group chief executive, has since taken more direct control of the London business. Overall, though, Rapp's head count increased and it added new business while not losing a single account.
Rapp's biggest win came in March when it landed the £35 million pan-European integrated account for the technology company AMD. It also continued to build its pharmaceutical business, which has proved highly lucrative over the years.
There was a blow for the agency when the executive creative director, Barney Cockerell, left in September last year to join CHI & Partners, but the chief creative officer, Rik Haslam, seems to be moving the agency's work in the right direction. In addition to the social media activity, its Virgin Media direct mail work and a TV campaign for NSPCC's ChildLine also impressed.
While its sister agency DDB lost its hold on Virgin Media, Rapp managed to keep its chunk of the account and the brand is now one of the agency's top-three clients in spending terms.
Rapp has a strong, integrated offering and it will be interesting to see if it can excite the market with this proposition in 2012.
Score last year: 7
How Rapp rates itself: 8
"2011 started with an outstanding win (AMD) and finished with another (Virgin Media). We continued our evolution as a new kind of lead agency, with significant new client wins (pitch win rate: 60 per cent) and exceptional client growth. We created Rapp Labs, launched our mobile platform, invested in creativity and developed new skill sets, all resulting in award-winning work. Our truly integrated offering helped us achieve growth in a year characterised by a volatile economy."
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...