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Pick of the week: NatWest, M&C Saatchi

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Sara Kimberley enjoyed NatWest’s new TV ad: "The sentiment of a father putting his daughter before himself is heart-warming. Making a bank likeable in the current climate is a good move and hard to do." It was created by David Anderson and Ian Brassett, and directed by Steve Reeves through Another Film Company.

This article was first published on campaignlive.co.uk

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