Additional Information
Content
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
LONDON - Many British brands can polarise public opinion, provoking implacable loathing in some, and deeply felt affection in others. However, as exclusive research from FreshMinds reveals, it is the brands that elicit indifference from consumers that should be most concerned.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Latest jobs Jobs web feed
- Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
- Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
- EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
- Brand Manager Blue Skies Marketing Recruitment £45000 to £50000 per annum, South Yorkshire
- TV Planner & Buyer PFJ £22000.00 - £25000.00 per annum, London
- Interactive Production Designer SAVVY Media Ltd £25-30k + Bonus+ equity options, Central London
Most read
Most commented
