Supermarket sweep for in-store Wi-Fi
All the big four supermarkets are now trialling Wi-Fi for customers in their stores.
Tesco: rolls out W-Fi in superstores
According to one industry source Asda, Morrisons, Tesco and Sainsbury's are planning to roll Wi-Fi out beyond the trial stage within 12 months.
An Asda spokeswoman confirmed the supermarket was trialling Wi-Fi but said it wanted to "keep details under wraps until we're confident which bits our customers like best".
Morrisons has rolled out Wi-Fi to cafés in nine of its "stores of the future", while Sainsbury's is trialling free Wi-Fi in its superstores in Crayford, Stanway, Lincoln and Heaton Park.
Tesco has led the way so far in terms of Wi-Fi adoption by rolling it out to all its Tesco Extra superstores.
Tesco customers with Clubcards get unlimited access and can use their Clubcard numbers as a password on the Wi-Fi network, while those without a Clubcard can get 15 minutes free access every 24-hours.
Follow Matthew Chapman at @mattchapmanUK
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Senior Mobile Manager Ultimate Asset £35000 - £50000 per annum + excellent benefits, City of London
- International Marketing Manager Ball & Hoolahan £50,000 + Car/Car Allowance, London
- Senior Data Planner - Superb Agency - Soho - up to £50k Fill Recruitment Ltd to £50k + great benefits, Soho, London
- Digital Marketing Manager Salt £40000 - £50000 per annum + bonus, London
- Trainee Account Executive Michael Page Digital £16000 per annum, Guildford
- Market Insight & Reporting Manager Michael Page Digital £42800 - £50300 per annum, London