Additional Information


BR Video: Consumers prefer to buy British

LONDON - Consumers would pay more for a loaf of bread made from 100% British wheat, despite Warburtons' having dropped plans to sell one, according to the latest BR Video.

Share this article

In light of Warburtons' saying it had dropped the plans, hinting at a lack of interest from consumers, we took to the streets to ask people if they would be would be more likely to buy a loaf if it was made entirely from British wheat and how much extra they would pay.

Among those who said yes, 59 year-old healthcare assistant Elaine ventured a price of up to £1.40 while 48 year-old events organiser Judy said she would go as far as £1.30.

Roxanne, a 21-year old student suggested 20p extra, but the men interviewed largely did not care about where the wheat in their bread was grown.

"There's no particular reason why I would buy a loaf of bread that's made from British wheat," Billy, a 52 year-old bus driver said.

Echoing the opinion, 54 year-old surveyor Phil said: "I don't really look too closely at all the bits and pieces on the packaging."

We also asked people which other food products they bought or admired for using British ingredients.

Rather than naming any particular brands, the recurring answer was they prefer to buy British meat, with fruit and vegetables also cropping up.

"Good old Yorkshire sausages," said 21 year-old music producer Joe, "you can taste the difference".

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

Back to top ^