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Four-fifths of in-house PRs don't get social media

LONDON - Most in-house PR professionals (80%) are failing to integrate digital and social media into their communications strategies, according to research.

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The research, from PR headhunter Watson Helsby, found PR agencies are much better at grasping social media - 60% of respondents said they are confident about their digital communications plans, compared with just 20% of their in-house counterparts.

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