Four-fifths of in-house PRs don't get social media

LONDON - Most in-house PR professionals (80%) are failing to integrate digital and social media into their communications strategies, according to research.

The research, from PR headhunter Watson Helsby, found PR agencies are much better at grasping social media - 60% of respondents said they are confident about their digital communications plans, compared with just 20% of their in-house counterparts.

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