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DATA 2002: bringing customer modelling to life

DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Unette Sencer, managing director, First T and Ross Duncan, Customer Sales Manager, First National

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At this conference, experts take you through all the issues surrounding data management so that you can create more effective campaigns through better targeted marketing.

Matching market research to customer data helped to refine First National's customer segmentation and contributed to a significant increase in ROI. Having an effective customer segmentation and predictive targeting models is vital to maximising returns. But it doesn't end there. This session looks at how not only knowing who to target, but knowing what to say will impact the bottom line.



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