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DATA 2002: Data-where are we up to?

DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by David Payne, chairman, Institute of Direct Marketing.

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At this conference, experts take you through all the issues surrounding data management so that you can create more effective campaigns through better targeted marketing.

David Payne addresses data management from a historical perspective through to where we are now. He discusses how to intelligently manage data with examples of good and bad practise and where one-to-one communications are and are not appropriate.

David also looks to future technologies and how they will impact onbest practise data-driven marketing for the long term.


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