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DATA 2002: protecting your brand through quality data

DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Ann Gowan, direct marketing director, The Telegraph Group.

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At this conference, experts take you through all the issues surrounding data management so that you can create more effective campaigns through better targeted marketing.

Ann Gowan looks at the benefits of having quality data from a brand perception.

To see this paper in full, click on the attached file

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