Zoopla augmented reality app details every UK home

Zoopla: unveils AR iPhone app
Zoopla: unveils AR iPhone app

Property website Zoopla, which recently handed VCCP and Vizeum £8m of creative and media business, has created an augmented reality iPhone app detailing all 27 million UK properties.

The free app allows users to get valuations on all properties, including the sold prices of 15 million homes and local information, via a map search or by pointing the iPhone’s camera at a building.

Zoopla.co.uk was launched in 2008 by Alex Chesterman and Simon Kain, the founders of LoveFilm, with angel and venture capital investment from Atlas Venture and Octopus Ventures.

It claims to be the fastest-growing property website in the UK and provides users with house price data, property listings and local market information.

Chesterman, chief executive of Zoopla.co.uk, said the app provides consumers with "the information they need to make better-informed property decisions".  

In June, Vizeum was awarded the £5m media planning and buying account for Zoopla.co.uk after a final pitch shoot-out with Arena Media and PHD. It will be responsible for the site’s first above-the-line advertising campaign scheduled for later in the year.

Vizeum's commission marked the property website's first appointment of a media agency.

In May, VCCP was awarded the estimated £3m TV advertising account for Zoopla.co.uk, following a pitch against undisclosed agencies.

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