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New York Times to offer rival publishers app technology

NEW YORK - A range of publishers including the UK's Telegraph Media Group have agreed to licence a subscription and advertising technology platform for mobile applications to be launched by The New York Times Company.

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The New York Times said Press Engine will launch in the fourth quarter of 2010 and initially focus on iPad and iPhone apps. 

It will allow publishers to use its experience in building digital products designed to grow readership, create an expanded subscription model and provide new opportunities for advertisers to reach readers.

Along with the Telegraph and the A.H. Belo-owned The Dallas Morning News, The Providence Journal and The Press-Enterprise are the first publishers to license Press Engine. Those publishers are joined by several New York Times Co-owned newspapers, including the International Herald Tribune, The Gainesville Sun and The Lakeland Ledger.

As part of the licensing deal, clients will pay a one-time licence fee and monthly maintenance with the ability to opt in to future upgrades. In return publishers control and own any advertising and subscription revenue on their applications.

Michael Greenspon, general manager, The New York Times News Services, said: "We are providing our expertise in news reader applications to allow publishers of all sizes to offer their readers elegant applications for iPhone and iPad devices."

Edward Roussel, digital editor, Telegraph Media Group said that the pace of change in digital technology dictated that media firms would increasingly be looking at ways to collaborate.

"The New York Times has a global reputation for innovation and excellence in technology, and Press Engine offers an opportunity to harness that expertise to showcase Telegraph content on iPad and iPhone devices," he said.

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