YouGov expands in the US with acquisition of marketing consultancy

YouGov: expands in the US
YouGov: expands in the US

NEW YORK -YouGov, the online market research firm, is to acquire US marketing and strategic research consulting firm Harrison Group for as much as $13m.

YouGov will pay an initial $6m with further performance related amounts payable over the next three years, which could rise to as much as $7m.

Harrison specialities in forecasting, segmentation, branding and market modelling across multiple sectors with a particular emphasis on the interactive entertainment and wealth sectors.

Combined with YouGov's existing US operations the acquisition will double the scale of its business.

The acquisition follows the sale last month by YouGov of US research firm to The Huffington Post.

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