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Why you won't find hijabs in Pakistani advertising

LAHORE - A friend visiting from London mentioned to me yesterday how astonished she was that during her two-week visit to Lahore she had yet to see a single hijab or burqa. She was especially amazed by what she called the 'relatively risqué' adver...

I explained to her that while Pakistani society is perceived as being overly conservative and 'Islamic, it is actually far from so. "Aren't you just talking about a tiny minority though?" she asked. The answer in a word, nope.

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