Lida overhauls management line-up as Shaun Moran exits

Mel Cruickshank: Lida chief executive
Mel Cruickshank: Lida chief executive

Lida has promoted Mel Cruickshank to chief executive and restructured its creative department following the exit this week of the creative director, Shaun Moran.

Cruickshank was previously the managing director of the agency. She replaces Lisa Thomas, who was promoted to chief executive of M&C Saatchi Group in April. Thomas will now also become the chairman of Lida.

Lida, owned by M&C Saatchi Group, has revamped its creative department, promoting Nicky Bullard and Tim Styles to joint creative directors. The duo replace Moran, who left the agency without a job to go to. They have been at Lida for ten and five years respectively.

At the same time, Lida's board account director, Pip Hulbert, responsible for the Boots and Ikea business, will become the client services director. Caroline Parkes has also recently joined the agency as the strategy director.

Cruickshank has overseen a period of growth at Lida, netting £4.5 million in new business, including the Ikea and Netjet accounts, both secured in the past two months. Other key clients include The Carphone Warehouse and Mini.

Thomas said of Cruickshank: "Mel has proved she's incredibly capable at heading up the agency, and the recent Ikea win was a particular coup. She's a motivational and inspiring leader and Lida will go from strength to strength with Mel at the helm."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners