Additional Information


TGI Friday's targets customers with location-based technology

TGI Friday's will launch a location-based mobile advertising campaign tomorrow (28 September) that will target consumers who are nearby one of the chain's 46 restaurants.

TGI Friday's: creates mobile advertising drive

TGI Friday's: creates mobile advertising drive

Share this article

The "Make it a premiere night out" drive, designed by Initiative, will run on Mondays to Thursdays for two months.

It will feature a range of mobile ad banners and promotional offers in local outlets and will use location-based technology and performance metrics on the highly targeted campaign.

Alison Dilley, marketing manager at TGI Friday’s said: "Our objective with our ‘Make it a premiere night out’ campaign was to engage a broad range of consumers with a rich media location-based mobile advertising campaign, to drive footfall into their local TGI Friday’s during the week."

The campaign will run across 4th Screen Advertising’s Mpression platform, which enables consumers to view the ads on internet-enable handsets.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^