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I Spy Marketing launches technical development labs

Digital marketing agency I Spy Marketing has launched a technical development arm, I Spy Labs, to develop software systems that will improve reporting efficiency for clients.

I Spy Marketing: launches I Spy Labs

I Spy Marketing: launches I Spy Labs

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I Spy Labs has created a tool to help manage social media advertising, allowing clients to run larger, more sophisticated campaigns, generating greater ROI.

I Spy Marketing said it had timed the launch to coincide with a period of rapid growth in social media paid-marketing.

Grant Muckle, I Spy Labs' managing director, said the launch of I Spy Labs was part of the agency’s goal to bring "further analysis rigour" to digital marketing, through technology and techniques.

This was achieved by, Muckle said: "Developing innovative software systems that improve reporting efficiency and help clients make order-of-magnitude improvements in their social media paid-marketing strategy and execution."

The company was previously named I Spy Search. The agency rebranded in November 2009 to become I Spy Marketing, an integrated digital agency, incorporating social media campaign management into the business.

It has recently opened regional offices in Manchester and Scotland.

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