Additional Information


Content

New York Times plans twin site paywall strategy at Boston Globe

NEW YORK - The New York Times Company is planning to erect a paywall around The Boston Globe's content or at least some of it in the second half of 2011 after the paywall at its flagship newspaper goes live in January.

Share this article

The plan will see the Boston Globe spread its content across two websites. The existing Boston.com site will remain free and it will be joined by the launch of a second subscription based pay site called BostonGlobe.com in a two site strategy that adds a fresh take on publisher’s efforts to make newspaper paywalls work.

Continue reading this post on Brand Republic's digital blog The Wall

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^