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No sex please, we're Pakistani!

LAHORE - There's been a massive uproar after Telenor Pakistan's latest campaign 'Telenor internet.more' hit TV. A small group within the marketing community felt that this communication was "not appropriate" in our society. But this small group...

Targeting youth, the ad forms part of a series, with each ad describing the lifestyle of a specific young boy or girl.  When I first saw the campaign, I welcomed it as a pleasant change in the communications trend in the telecom sector.

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