Professionals adopt mobile web faster than consumers
Business professionals are embracing the mobile web faster than consumers, with 60% of them using their handsets to browse content, according to research by FT.com.
Mobile web: FT.com details mobile web use (photo: Jason Heath Lancy)
The FT.com "Mobile in the Boardroom" report, published today (9 December), shows that business professionals are more than twice as likely to access news and current affairs content than consumers.
The report, which is based on a survey of more than 1,000 business professionals, contains additional data from the Financial Times’ servers, revealing that iPhone usage has upped users’ propensity to access newspaper content via the handset.
Levels of engagement of newspaper content via mobile handsets is rapidly approaching the same levels as those experienced by general readers of national newspaper sites, according to the report.
Steve Pinches, group product manager, emerging technologies at FT.com, said: "With dwell times higher than ever on the mobile, it is highly likely that mobile access may grow to become the primary way some users consume online text-based news content."
Last September, the Financial Times launched a global corporate marketing campaign, with print ads by DDB, to promote the FT subscription as an essential tool for businesses.
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